Transcreation

Similar to translation, transcreation by definition is a process of adopting a message from one language into another, while maintaining its intent, style, tone and context. A successfully transcreated message works with the same emotions and carries out the same implications in the target language as it does in the source language. How Translation and Transcreation Differ Translations rely on the literal transfer of meaning while transcreations are about translating the intent of the word, slogan or phrase into a different language. Transcreation is about capturing the essence of an idea and making the target audience believe it was created just for […]